“We want this solution in all of our clinics“. The COO of the clinic where I was working at had just requested 30 more iPads to be installed at a bunch of new clinics. I don’t think I quite understood the challenge of this request at the time. I remember that as an optimist I only saw the upside of this (more respondents, more sales, more feedback) and overlooked the difficulties (logistics, invoicing, administration, support). Albeit an optimist, I knew that I couldn’t do this on my own.
Ludvig Berling and Alexander Palm had been on the team for a little over 7 months, so far taking on iOS development projects for clients. They were reassigned to work with Responster, this would now be our flagship.
Ludvig and I met in high school, long before Trivato was ever thought of. When Trivato was founded, I remember thinking that I hadn’t met a single person that disliked Ludvig so I quickly decided to ask him to join in. Since then he’s gone from novice programming protegé to phone support to become (probably the greatest) marketing coordinator and chief of customer relations.
Before joining Trivato, Ludvig came up with an ultimatum. He would only join if I also hired his classmate at the time, Alexander Palm. I was sceptical at first, thinking that I wanted this company to be more than friends-having-fun projects. Little did I know that Alexander would make the difference between failure and success for the entire company.
The future of feedback is a 10-part series on how Responster grew into what it has become today.
Every week I’ll publish a new post where I tell you about the life of a startup, the Responster-team and how a product is born.
I hope that you’ll find these posts interesting. If you have a startup of your own or have experience with software similar to Responster, I’d love hearing from you. You can drop me a line whenever you want at [email protected].
Tune in next week to find out what happened after having expanded the team working with Responster.